However, the company said it will continue to provide standard warranty support for its HD DVD players. With this move, the last of the support to the dying (now dead) HD DVD format has ended. During the time the format lasted, Toshiba, Intel, NEC, and Microsoft were arguably its main proponents.
Actually, HD DVD's downfall began quite some time back when major Hollywood studios, including Sony Pictures, Walt Disney, Twentieth Century Fox, and Warner Bros Entertainment chose rival Blu-ray over HD DVD for distributing their high-definition content.
This was followed by nearly all of USA's major retail chains, the likes of Best Buy, Target, and 'last but not the least' Wal-Mart Stores, pledging support to Blu-ray over HD DVD
With Toshiba's public withdrawal of the format, the fate of HD DVD was more or less sealed, leaving Blu-ray the unchallenged victor.
Now that Microsoft has said it will stop making HD DVD players for its Xbox 360 console, Blair Westlake, a Corporate Vice President with the company's media and entertainment group, further said they will continue to give consumers the choice to enjoy digital distribution of high definition movies and TV shows directly to their living room, along with playback of DVD movies that they already own.
Just how are they planning to do this?
With HD DVD players firmly out of the way, is Microsoft now going to make attachable Blu-ray players for its Xbox 360. In any case, Sony's PS3 gaming console already has built-in Blu-ray playback capability.
Or is the company now going to increase high-definition downloads on its Xbox Live service, as it said earlier. Source
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