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Thursday, October 16, 2008

SanDisk Launches New DAP for slotMusic Cards

SanDisk has just unveiled a new DAP - the Sansa slotMusic Player. The plug and play, portable music player was specially designed for use with their slotMusic cards that were launched in the US. In addition to the Sansa-branded player, SanDisk has created personalized, branded slotMusic players for popular artists such as Robin Thicke and ABBA. It weighs in at a little over two ounces and has dimensions of 2.75 (W) x 1.4375 (H) x 1.4375 (D) inches.
"With no need for computers or cords, the Sansa slotMusic Player gives consumers more time to play, and less time to worry about managing or downloading their music," said Daniel Schreiber, senior vice president and general manager for SanDisk. "SanDisk is all about building products that are easy for consumers to enjoy. Just insert your favorite artist's slotMusic card into the Sansa slotMusic player and press play."


The player doesn't require a PC or the Internet for managing music. Consumers can choose their slotMusic or music-filled microSD cards and can pop it into the device. In addition to slotMusic cards, this convenient MP3 player can play songs from any microSD card with music encoded as MP3 and WMA (DRM-free only) files. SanDisk has also developed a special line of Sansa slotMusic Player accessories, including a Sansa card wallet, an armband, and additional slotMusic player "shells" for customizing a player to one's own tastes.The Sansa-branded players ship with a customizable black shell, earphones and battery. The new Sansa slotMusic Player, both Sansa-branded (without cards) and artist-branded (including cards with additional content that may include liner notes, album art and other one-of-a-kind content personally chosen by the artist), is expected to be available from retailers in Europe and other regions of the world in 2009 for an MSRP of about Rs. 954 ($19.99) and Rs. 1, 900 ($34.99) respectively.

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