Lenovo Engineers 'Idea' NBs, Desktops

While Lenovo's 'Think' is essentially an enterprise-oriented brand, the company has today truly forayed into the consumer segment with its 'Idea' brand of laptops and desktops. 'Idea' was first showcased at the Consumer Electronics Show (CES) at Las Vegas in January this year. According to Lenovo, its 'IdeaPad' notebooks and 'IdeaCentre' desktops complement its ThinkPad notebooks and ThinkCentre desktops. The new laptops and desktops supposedly make a bold design statement with frameless screens, touch-sensitive control surfaces, and unique textures. They marry cutting-edge technologies and Lenovo staples like face recognition and Dolby Home Theater surrround sound with dedicated gaming controls. Speaking at the launch, Liu Jun, senior vice president and president (Consumer Business Group) of Lenovo, said, "We're bringing Lenovo's expertise in design and engineering to consumers with our Idea-branded PCs. Lenovo designed its Idea-branded PCs for the way people live, work, and play with cutting-edge features." As of now, Lenovo has launched its IdeaPad Y510 notebook and IdeaCentre K200 desktop in the country. With the 'IdeaPad Y510', Lenovo has attempted to break from tradition in giving the notebook a progressively-styled light-weave texture for a classy textured black look. The 'IdeaPad Y510' is a 15.4-inches wide-screen notebook featuring: Dolby 4.1 Home Theater speaker system, touch-sensitive pad to control multimedia features, in-built TV tuner card for instant television connectivity, Veriface face-recognition software for a secure way to log on to the PC, one-key recovery to restore factory settings, keyboard inspired by the ThinkPad design, and extended battery management. The 'Y510' comes with Intel Centrino processor technology, integrated graphics, WLAN connectivity, five speakers including a sub-woofer, integrated camera, battery life indicator, and DVD-RW optical drive. The other India launch, the 'IdeaCentre K200' desktop features Lenovo Bright Vision for eyesight protection, anti-bacterial keyboard, card reader support, and Lenovo Vantage technology with one-key recovery, one-key anti-virus, and file management -- among others. More 'Think' models will be launched next month. These include: the 'IdeaPad Y710' notebook for gaming enthusiasts that features a 17-inches wide-screen, Game Zone with enlarged directional buttons and four user-customizable buttons for enhanced game play, Halo Lighting wherein the notebook can be set to emit a different color light from the side bezel and the logo in front, secondary display showing system information such as CPU speed, performance control switch with Turbo mode for maximum power and quiet mode for energy savings, and hot-swap with two hard drives for easy storage and transfer of data. The notebook has a smooth metallic Blue finish, and is equipped with Intel Centrino processor technology, ATI graphics, WLAN connectivity, and five speakers including a sub-woofer. Also launching next month is the 'IdeaPad U110' ultra-portable notebook that features an 11.1-inches back-lit LED display, extensive computing time with additional battery, and Active Protection System which is an air-bag like device that parks the hard drive to help protect data during a fall. The 'U110' has a textured design embedded in a red aluminium alloy top cover. Yet another April launch will be the 'IdeaCentre Q200' desktop, positioned as a living room digital performance PC with a 'new form'. The 'Q200' will sport a slim design based on a harmony of straight lines and pure colors underlying the visible world, drawing inspiration from artist Piet Mondrian. The desktop will incorporate Lenovo vantage technology with one-key recovery, one-key anti-virus, file management, and Lenovo Bright vision for eyesight protection.
While the 'IdeaPad Y510' NB and 'IdeaCentre K200' desktop are currently available at all Lenovo authorized storefronts; the 'IdeaPad Y710', 'IdeaPad U110', and 'IdeaCentre Q200' will be available next month onwards. Pricing for the IdeaPad range starts at Rs 42,000 while that for the IdeaCentre range starts at Rs 23,050.Source