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Friday, March 14, 2008

PowerShot Portfolio expanded by Cannon

Canon has announced the newest additions to its PowerShot line-up, including the SD890 IS, SD790 IS, and SD770 IS -- all ten-mega pixels Digital ELPH cameras. Canon claims the triplet of cameras integrates Canon technologies including motion detection, optical image stabilization, genuine face detection, and DIGIC III imaging processor. Of the three, the PowerShot SD890 IS is equipped with an optical 5x zoom lens, and is claimed to be able to secure macro images from less than an inch away. The camera features a multi-control dial that enables users to simply switch between shooting modes, settings, and even images during playback -- with easily understandable mode icons displayed on the 2.5-inches PureColor II LCD display. The second camera, the PowerShot SD790 IS, has an optically image stabilized 3x zoom. Like the SD890 IS, this PowerShot too features a multi-control dial. The SD790 IS is smaller than a deck of cards, and features a 3-inches PureColor LCD II display with adjacent multi-control dial and new button configuration that combine to form a flat control panel. The last of the three cameras -- the SD770 IS, sports a classic box- and-circle design. It boasts the thinnest body of any optically image stabilized ELPH model ever produced. The battery pack combined with the camera's power-saving enhancements, increases the number of photos that can be taken on a single charge to approximately 300 images, claims Canon. The SD770 IS also features a 2.5-inches PureColor LCD II screen and an optical viewfinder, among others.

The PowerShot SD890 IS, SD790 IS, and SD770 IS Digital ELPH cameras are scheduled to be in stores in the US by end March or next month. They are priced at $399.99, $349.99, and $299.99 respectively.Source

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